But as it expands, it’s embracing a proven fast-food strategy—drive thru—while trying to preserve its premium branding. Photo: Shake Shack Home Browse Series Live Q&A WSJ Events From ...
Fast-food chains almost exclusively line the main strips, where hundreds of schoolchildren pass by on their way to school as parents decide what to feed them. Food companies spend billions of dollars ...
Shake Shack built a $4 billion business as an alternative to fast food, with gourmet cachet and lofty prices. But as it expands, it’s embracing a proven fast-food strategy—drive thru—while ...