Rocky Mountain joins REI's stable of bikes as the outdoor retailer leans into the higher-end cycling space, the company ...
The expansion further includes partnerships with Rocky Mountain, Swift Industries, Stio and Peppermint Cycling ...
New retail partnerships, direct-to-consumer, and click-and-collect channels provide improved accessibility for adventure and ...
REI Co-op, the nation's leading outdoor retailer, is expanding its cycling business to offer higher level bicycle and gear ...
In brand terms, the rise of Van Rysel from value-oriented own-brand also-ran to a fully fledged performance outfit, outwardly ...
F, a bike that has been hiding in plain sight since last year’s Tour de France. With the bike breaking cover over a year ago, ...
Rocky Mountain and Van Rysel bicycles, and apparel and accessories ... 2025 /PRNewswire/ -- REI Co-op, the nation's leading outdoor retailer, is expanding its cycling business to offer higher ...
Some of the new specialty bicycle brands customers will see as part of REI's growing assortment include Rocky Mountain and Van Rysel: Rocky Mountain bikes, known for their high performance and ...