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Big Lesson From The Sydney Sweeney American Eagle Backlash

The Wall Street Journal on MSN · 22m

American Eagle’s Male-Geared Sydney Sweeney Ads Have Gen Z Women Scratching Their Heads

A racy, widely panned jeans campaign for American Eagle Outfitters starring “Euphoria” actress Sydney Sweeney is bringing into question whether the retailer accidentally strayed from its typically female-friendly marketing or deliberately tried to shift focus.

USA TODAY · 9m

Sydney Sweeney’s American Eagle divides internet: tone-deaf or anti-woke?

American Eagle’s fall campaign featuring Sydney Sweeney is drawing fire over a controversial play on the word “genes."

Sydney Sweeney's American Eagle ads sparked outrage. PR pros say it will make her a bigger star.

Sydney Sweeney's non-response to backlash over her American Eagle 'Good Jeans' ad suggests a brand strategy that embraces controversy, PR experts say.

15hon MSN

Ted Cruz Is Weirdly Invested In The Backlash To Sydney Sweeney’s Jeans Ad

Critics say the “Euphoria” actor’s American Eagle campaign contains undertones of white supremacy — but Cruz has other ...

15h

‘Hot women can sell products’: Katrina Campins on Sydney Sweeney's latest ad

Mansion Global host Katrina Campins discusses the Democratic Party having a 'meltdown' over Sydney Sweeney’s new ad with ...

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