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Big Lesson From The Sydney Sweeney American Eagle Backlash

The Wall Street Journal on MSN · 25m

American Eagle’s Male-Geared Sydney Sweeney Ads Have Gen Z Women Scratching Their Heads

A racy, widely panned jeans campaign for American Eagle Outfitters starring “Euphoria” actress Sydney Sweeney is bringing into question whether the retailer accidentally strayed from its typically female-friendly marketing or deliberately tried to shift focus.

Sydney Sweeney's American Eagle ads sparked outrage. PR pros say it will make her a bigger star.

Sydney Sweeney's non-response to backlash over her American Eagle 'Good Jeans' ad suggests a brand strategy that embraces controversy, PR experts say.

USA TODAY · 12m

Sydney Sweeney’s American Eagle divides internet: tone-deaf or anti-woke?

American Eagle’s fall campaign featuring Sydney Sweeney is drawing fire over a controversial play on the word “genes."

15hon MSN

Ted Cruz Is Weirdly Invested In The Backlash To Sydney Sweeney’s Jeans Ad

Critics say the “Euphoria” actor’s American Eagle campaign contains undertones of white supremacy — but Cruz has other ...

21hon MSN

Sydney Sweeney’s new ‘jeans’ ads are dividing the Internet. Here’s why

Sweeney is the new spokesperson for American Eagle. In a recently dropped spot, shared on her Instagram, the 27-year-old is ...

14h

‘Strategic’ Sydney Sweeney knew ‘genes’ ad would be polarizing: experts

In building her career, Sweeney has embraced a ‘headline-generating persona’ and may not be surprised that her American Eagle ...

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