A racy, widely panned jeans campaign for American Eagle Outfitters starring “Euphoria” actress Sydney Sweeney is bringing into question whether the retailer accidentally strayed from its typically female-friendly marketing or deliberately tried to shift focus.

From Nazi propaganda accusations and Brooke Shield's references, the American Eagle's back-to-school campaign has captured public attention, sparking wide-scale debate across social media.

American Eagle’s fall campaign featuring Sydney Sweeney is drawing fire over a controversial play on the word “genes."