Starbucks CEO tells employees to be more effective

Starbucks CEO has a tough message for employees after layoffs
CEO Brian Niccol, former CEO of Chipotle, is doubling down on his efforts to revamp the coffee chain as it struggles to attract customers back into its stores. Over the past year, Starbucks’ sales have struggled amid recent menu price increases and a consumer boycott over alleged political alliances in the Gaza war.
Starbucks’ layoffs weren’t about cutting costs, CEO tells remaining workers: ‘We’re not effective’
Starbucks CEO Brian Niccol pointed to company leaders who were “not effective” as reason for a spate of recent changes aimed at turning around the struggling coffee chain. Niccol said the company still needs to address problems such as fixing electrical outlets in cafés and addressing customer complaints.
Starbucks CEO tells employees to be more effective after fresh round of layoffs
Starbucks' top boss made it clear to employees during an internal forum that they need to improve their efficiency in making decisions amid turnaround efforts.
Starbucks CEO tells employees to work harder after layoffs
Starbucks CEO Brian Niccol wants corporate employees to work harder and take accountability for the coffee giant’s financial health.
Starbucks to lay off 1,100 corporate employees under leadership of former Chipotle CEO
Starbucks lays off 1,100 corporate workers as superstar CEO Brian Niccol continues his plan to reheat interest in the coffee giant.
Starbucks CEO Makes Bold Claim After Massive Layoffs
According to Niccol, a call for stronger leadership is in order while the brand makes sweeping operational changes and plans for the future. Niccol addressed Starbucks staff in Se
Starbucks Just Gave Its Employees a Very Blunt Message, and Taught a Key Leadership Lesson
Last week, Starbucks announced that it was laying off 1,100 employees in its corporate offices – one of the biggest cuts in the company’s history. This week, the new CEO of Starbucks has a blunt ...
Starbucks Shares Fall As CEO Pushes For Accountability During Reorganization, Layoffs: What's Going On?
Starbucks shares are trading lower Thursday following reports suggesting the company is reorganizing to hold leadership more ...
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Starbucks CEO Brian Niccol Calls for Accountability and Office Return Post Layoffs
Starbucks CEO Brian Niccol is urging employees to take more accountability and return to the office in the wake of major ...
Starbucks’ CEO is making moves to try to revitalize the coffee giant
Brian Niccol, who was hired to lead Starbucks last year, is shaking things up at the corporate offices and in the chains many ...
Starbucks brings in new finance chief as part of turnaround strategy
Starbucks has named a new chief financial officer as part of its larger turnaround effort. Starbucks Chairman and CEO Brian ...
After Hitting a New 52-Week High, Has Starbucks' Stock Gotten Too Expensive?
Starbucks (NASDAQ: SBUX) has one of the most iconic consumer brands in the world. Last year, it brought on CEO Brian Niccol ...
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PSA: 13 Starbucks Drinks Are Disappearing This Month
In late 2024, newly-minted Starbucks CEO Brian Niccol announced major changes heading down the pipeline—including a total ...
Here the pay package that lured Nordstrom's CFO to Starbucks
Cathy Smith has served in the CFO role for Nordstrom and Target. Here's the compensation package Starbucks offered her.