Starbucks CEO has a tough message for employees

Starbucks CEO has a tough message for employees after layoffs
CEO Brian Niccol, former CEO of Chipotle, is doubling down on his efforts to revamp the coffee chain as it struggles to attract customers back into its stores. Over the past year, Starbucks’ sales have struggled amid recent menu price increases and a consumer boycott over alleged political alliances in the Gaza war.
Starbucks’ layoffs weren’t about cutting costs, CEO tells remaining workers: ‘We’re not effective’
Starbucks CEO Brian Niccol pointed to company leaders that were “not effective” as reason for a spate of recent changes aimed at turning around the struggling coffee chain. Niccol said the company still needed to address problems such as fixing electrical outlets in cafés and addressing customer complaints.
Starbucks CEO Tells Workers to Step It Up After Layoffs
Brian Niccol said the coffee chain’s turnaround hinges on greater accountability: “We own whether or not this place grows.”
Starbucks CEO tells employees to be more effective after fresh round of layoffs
Starbucks' top boss made it clear to employees during an internal forum that they need to improve their efficiency in making decisions amid turnaround efforts.
Starbucks CEO tells employees to work harder after layoffs
Starbucks CEO Brian Niccol wants corporate employees to work harder and take accountability for the coffee giant’s financial health.
Starbucks to lay off 1,100 corporate employees under leadership of former Chipotle CEO
Starbucks lays off 1,100 corporate workers as superstar CEO Brian Niccol continues his plan to reheat interest in the coffee giant.
Starbucks CEO Makes Bold Claim After Massive Layoffs
According to Niccol, a call for stronger leadership is in order while the brand makes sweeping operational changes and plans for the future. Niccol addressed Starbucks staff in Se
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Starbucks CEO Brian Niccol Calls for Accountability and Office Return Post Layoffs
Starbucks CEO Brian Niccol is urging employees to take more accountability and return to the office in the wake of major ...
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Starbucks CEO urges staff accountability and return to office
Starbucks CEO calls for "accountability” and a return to office-based working after making job cuts to revitalise the company ...
Starbucks brings in new finance chief as part of turnaround strategy
Starbucks has named a new chief financial officer as part of its larger turnaround effort. Starbucks Chairman and CEO Brian ...
Starbucks’ CEO is making moves to try to revitalize the coffee giant
Brian Niccol, who was hired to lead Starbucks last year, is shaking things up at the corporate offices and in the chains many ...
After Hitting a New 52-Week High, Has Starbucks' Stock Gotten Too Expensive?
Even though those efforts are in their early stages, the stock has been doing well since then. It rallied more than 20% in ...
Starbucks made the right decision getting rid of these 13 ridiculous drinks
The Starbucks menu had gotten out of hand. It made a good decision to whack 13 drinks. And I say this as someone who's made ...
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PSA: 13 Starbucks Drinks Are Disappearing This Month
In late 2024, newly-minted Starbucks CEO Brian Niccol announced major changes heading down the pipeline—including a total ...
Here the pay package that lured Nordstrom's CFO to Starbucks
Cathy Smith has served in the CFO role for Nordstrom and Target. Here's the compensation package Starbucks offered her.