Pharrell Williams and Nigo debuted their latest collaborative Louis Vuitton effort at Paris Fashion Week — Menswear at the famed Louvre Museum. According to High Snobiety, the Fall-Winter collection is a creative partnership between Williams,

Pharrell has often used the French capital's landmarks as backdrops for his clothes since he started as men's creative director at Louis Vuitton in 2023.

Seventeen joined forces with Pharrell Williams for “Bad Influence,” an upbeat track that premiered during the Louis Vuitton’s Fall/Winter 2025 runway show in Paris. Williams wrote and produced the song, which was performed by Seventeen members S.Coups, Hoshi, Wonwoo, Woozi, The8, DK, Seungkwan, Vernon, and Dino.