Footage of the brand's Jan. 26 Paris show will tap into the capabilities of the iPhone 16 Pro Max, the latest high-end device from Apple.

The actual live video will be streamed courtesy of the phone's slow motion feature and there will also be close-up runway shots.

As Jacquemus ‘ Spring 2025 “La Croisière” Paris runway nears – set to go down in just about in week in the former home of French architect Auguste Perret – Simon Porte Jacquemus has shared a key update regarding the imminent showcase: the show will be entirely shot on the iPhone 16 Pro Max.

Paris goes into Fall-Winter 2025-2026 Men's Fashion Week mode, from January 21 to 26, 2025! Houses and young designers unveil six days of sharp looks and XXL creativity, headlined by the Jacquemus show, ready to make the sun rise on the catwalks! Images from the show.

Simon Porte Jacquemus is known for staging his shows in extraordinary locations all over the world. After putting on a so-called “impossible show” last season at the legendary Casa Malaparte in Capri,

French fashion house Jacquemus, renowned for its cinematic runway presentations in countryside locales, is making a much-anticipated return to Paris Fashion Week, this time with a high-tech twist. For its upcoming collection, Jacquemus will collaborate with Apple to revolutionise the way fashion is captured and shared.