Harry Styles doppelgangers flocked to London's Soho Square on Saturday to show off their best impressions of the "Watermelon Sugar" singer - for a grand prize of £50. It's the most recent in a string of so-called lookalike contests,

Hundreds of people showed up to a Harry Styles lookalike contest in London’s Soho Square Saturday to enjoy the spectacle — but many attendees were left bereft after it became clear there was one major problem: none of the contestants really looked that much like Styles in the first place.

Over the weekend, London hosted an informal Harry Styles lookalike competition that saw singer Oscar Journeaux crowned the winner.

The competition nearly two weeks after a Timothée Chalamet lookalike event was held at Washington Square Park, with the Dune actor surprising spectators. The "best Timothée" won $50.

Why have just one Harry Styles, Paul Mescal and Timothée Chalamet when you can have dozens? Celebrity look-alike competitions have been taking the internet by storm in recent weeks, popping up in different cities around the world.

Hundreds of Londoners turned out for a Harry Styles-lookalike competition on Saturday - with a winner crowned on Saturday afternoon.Men and women in the capital flocked to the event in Soho Square in outfits matching the ex-One Direction singer for a grand prize of £50.

Hundreds of people have gathered in cThe wientral London to attend a Harry Styles lookalike contest to celebrate the “London legend”. Men and women assembled in Soho Square on Saturday afternoon to see which Styles doppelganger would win the £50 cash prize.