British luxury automaker Rolls-Royce said on Wednesday it will invest 300 million pounds ($376 million) to expand its Goodwood plant to focus more on bespoke cars for high-end clients, featuring anything from gold sculptures to mother-of-pearl artwork.

The investment will also prepare Goodwood site for the company’s transition to an all-battery electric vehicle future.

Royce Motor Cars has said that it would be ramping up investment in its Goodwood manufacturing location, in an attempt to strengthen its commitment to the UK. View on euronews

Luxury carmaker Rolls-Royce will expand its Goodwood factory and global headquarters to meet the growing demand for bespoke models. It will invest more than £300 million so it can build more highly-customised versions of its cars for its super-rich clientele.

In 2024 alone, the BMW unit said its "artisans crafted exquisite details" that included solid 18-carat gold sculptures, embroideries consisting of more than 869,500 stitches, wood veneers including 500 individually-shaped pieces of wood and holographic paint finishes.

British luxury car maker Rolls-Royce said it will invest £300m to expand its Goodwood plant to focus more on bespoke cars for high-end clients, featuring anything from gold sculptures to mother-of-pearl artwork.

Site will be expanded to offer ‘the most complex, personal and valuable luxury goods’. Rolls-Royce has announced an additional £300m in funding for its Goodwood manufacturing site as it looks to broaden its bespoke facility and prepare the brand for future electric vehicles.

Major car brand Rolls-Royce has announced it will invest more than £300million into its factory at Goodwood in a major boost to British manufacturing. The iconic brand said it was boosting investment to "create value for clients by handcrafting the most complex,