Nutella maker Ferrero plans to buy WK Kellogg for $3 billion
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This deal continues Ferrero's track record of acquiring and growing well-known brands to strengthen its North American presence.
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GlobalData on MSNFerrero reaches for the cereal bowlFerrero has added more products to its basket with an eye-catching move for US cereal business WK Kellogg. Ferrero has once again used M&A to expand into another part of the store – but will it pay off?