By Thursday, the publisher had lost $6 billion from its market value of $37.3 billion, following the pre-earnings news. EA FC generates around $2 billion annually, Reuters reports, with around $800 million of that made up by Ultimate Team.

A new game, particularly one ten years in the making after a GOTY-winning sequel, underperforming by a full 50% is dire. You’ll also notice from the wording there that it says “engaged” not “sold,” as this number includes those who might have played via EA Play. So sales are likely not much above a million.

EA has revealed that two of its flagship titles, namely Dragon Age: The Veilguard and EA Sports FC 25, underperformed last quarter.