A sports-betting company has joined the subscription frenzy. DraftKings Inc. DKNG has launched a new subscription service that will charge members a monthly $20 fee in exchange for improved odds on some sports parlay bets. The service is called DraftKings Sportsbook+.

DraftKings Sportsbook+, priced at $20 per month, launched this week in New York, giving subscribers access to “stepped-up” parlay boosts, significantly increasing the potential payouts for bettors who build multi-leg wagers.

DraftKings has launched a new subscription service that will give members increased odds on the types of bets that are most profitable for the company. DraftKings Sportsbook+, which debuted earlier this week in New York,