This is a technique that firms use to promote a product, service, or idea directly to consumers through specific channels, without involving intermediaries. It is characterised as a marketing strategy ...

Reduced pessimism regarding financial prospects at both the company and industry levels suggests that businesses are becoming ...

Direct mail is proving its staying power, according to new industry research commissioned by Franklin Madison Direct and ...

According to recent findings from Lob’s 2025 State of Direct Mail: Consumer Insight Report, healthcare has emerged as one of the highest performing sectors in the direct mail space. This stems from ...

Brian Kurtz has been a direct marketing professional for 36 years. By studying legendary direct marketing practitioners, he has learned that the keys to their selling success apply to all marketing ...

Direct Message: Direct marketing testing isn’t a hurdle—it’s your clearest path to long-term gains, customer insight, and competitive edge. To learn more about our editorial approach ...

Direct mail is the key to a fully optimized marketing strategy in 2024. In a world of digital clutter, direct mail lets you create lasting impressions, be more noticed and leave a lasting impact ...

For direct marketing by electronic mail (which includes emails and text messages, picture and video messages, voicemail messages, in-app messages and direct messages on social media) and live ...

The pandemic, inflation, supply chain interruptions, and rising interest rates have done little to dampen insurance industry enthusiasm for direct mail marketing, Goldman told a recent Society of ...

PORT SAINT LUCIE, Fla.—Infusion Direct Marketing, Inc., a public relations firm in the security industry, announced it has recently launched a new website along with an expanded portfolio of marketing ...