Gucci Makes Bold Choice for New Designer
The great Gucci reset is here. On Wednesday, the Italian fashion house named Demna, the mononymic designer who transformed ...
As Demna Heads to Gucci, a Look Back at His Incredible Work for Balenciaga in Vogue
At Balenciaga, Demna, who is departing for Gucci, challenged everything we thought we knew about fashion and luxury. Revisit ...
Devdiscourse3h
Demna's Brave Gucci Gamble: Can Risky Choice Rescue Iconic Brand?
Kering's decision to appoint Balenciaga designer Demna as Gucci's creative director led to a $3 billion stock drop. Analysts ...
Gucci's pick of Demna as new design chief unsettles Kering investors
Kering lost around $3 billion in stockmarket value on Friday after the group chose in-house talent Demna to reinvigorate its ...
It’s Demna at Gucci! Fashion’s Master Maverick Will Helm Italy’s Largest Luxury House
The 43-year-old Georgian-born designer will oversee his final couture show at Balenciaga on 6 July before decamping to ...
Balenciaga's disruptor-in-chief Demna is going to Gucci
Demna will show his final Balenciaga couture collection in July before starting at Gucci. The announcement caps weeks of ...
Demna is out at Balenciaga and in at Gucci
The fashion houses continue musical chairs as Demna lands the creative director role at Gucci after a near-decade long tenure ...
Devdiscourse3h
Demna's Bold Appointment: Can Gucci's New Visionary Reignite Its Timeless Appeal?
Kering's decision to appoint Balenciaga designer Demna as Gucci's chief designer saw a $3 billion loss in stock value.
Demna dials down theatrics for a more saleable vision of Balenciaga at Paris Fashion Week
Balenciaga is no stranger to spectacle, but this season, Demna played a different game—one of precision, control, and quiet ...
He made Ikea bags chic and sold ‘destroyed’ sneakers. Now, he’s the designer of Gucci
Kering, which also owns Bottega Veneta, Saint Laurent and McQueen, praised Demna’s tenure at Balenciaga, where he has been ...