Chipotle has gone back to the “metaverse.” The food chain said it is the first restaurant brand to premiere a national TV ad in the metaverse, which in this case means Roblox. The ad is dubbed ...
Chipotle may or may not have crashed Roblox' servers in 2021 when they held their Boorito Maze event. While collaborations ...
Chipotle Mexican Grill announced the debut of a new short film, “Unfolded,” which showcases sustainable agriculture ...
Chipotle Mexican Grill (NYSE: CMG) today announced the debut of a new short film, "Unfolded," which showcases sustainable ...
The “Unfolded” effort demonstrates how the first-mover continues to experiment with the metaverse to link gaming, content and real-world rewards.
Chipotle has historically been creative with its burrito-themed marketing. In 2022, the company launched a game on Roblox through which the first 100,000 players to roll a burrito could earn a ...