Jordon Hudson exclusively spoke to PEOPLE on the red carpet at Sports Illustrated's Super Bowl party in New Orleans on Saturday, Feb. 8, where she explained how her look was meant to raise awareness for the fishermen in Maine.

Bill Belichick's girlfriend Jordon Hudson shared how she met the former New England Patriots coach in a post celebrating their fourth anniversary: "Love is not logical."

Last Thursday, the former New England Patriot head coach was on the red carpet with his girlfriend, Jordon Hudson, at the NFL Honors ceremony. Sunday, Belichick and Hudson made their Dunkin’ Donuts commercial debut alongside mega-Bostonians Ben and Casey Affleck.