A 20-second cuddle at a Coldplay concert turned two anonymous executives into global villains, and a viral cautionary tale about power, privacy, and the wrath of the internet.

Coldplay and lead singer Chris Martin were in for a shock during a recent concert at Gillette Stadium when they accidentally started a firestorm by showing a man allegedly cheating on his wife. During the concert cameras pointed to a man with gray hair later identified as Astronomer CEO Andy Byron

Following a viral Kiss Cam moment at a Coldplay concert, featuring Astronomer CEO Andy Byron and HR Chief Kristin Cabot, brands have capitalised on the incident. Global giants like Tesla, IKEA and several other brands launched clever marketing campaigns inspired by the scandal.