Chase Chrisley is opening up to PEOPLE about his family's "raw," new Lifetime docuseries. "It's very different than 'Chrisley ...

Chase Chrisley for Gold Drop. Forevermotionfilms Chase Chrisley is pictured with his business partner Johnathan Butler. Gold Drop Seltzer A 12 oz Gold Drop Clementine Seltzer can is pictured.

“It’s very different than Chrisley Knows Best, because as I’m sure anyone knows, Chrisley Knows Best was a family sitcom,” Chase told People in an interview published on Tuesday, July 1.

Chrisley Knows Best, which aired for 10 seasons on USA Network, is what brought the eponymous family to prominence. The show depicted the day-to-day ups and downs that the southern brood experienced.

Forevermotionfilms Chase Chrisley for Gold Drop. Looking to the future, Chase, who also owns a roofing business, says he's "definitely" considering how he can expand the brand down the road.