The Encinitas 101 MainStreet Association is a non-profit, whose mission is the historic preservation, renewal and growth of downtown Encinitas, Ca. It is part of a national association of MainStreet Cities. MainStreet is a revitalization strategy used in over 1,200 cities and 40 states. Developed by the National Trust for Historic Preservation's National MainStreet Center, the program encourages imaginative use of business and government resources to support local downtown and neighborhood commercial district revitalization efforts.