New Army brand redefines 'Be All You Can Be' for a new generation
WEBMar 8, 2023 · The brand’s new look and feel consists of a reengineered five-point star logo — (the box has been removed to reflect the limitless possibilities in the Army) coupled with the return of the popular...
YEAR IN REVIEW: Army rebrand, new initiatives clear path for …
WEBDec 6, 2023 · The brand’s new look and feel consists of a re-engineered five-point star logo coupled with the return of the popular tagline, which was initially used from 1980-2001. Future Soldier...
U.S. Army logo rebranded for first time in two decades
WEBMar 30, 2023 · U.S. Army logo rebranded for first time in two decades. Undertaken by global branding firm Siegel+Gale, the U.S. Army rebrand hoped to reflect the possibilities of army service to the next generation of Americans.
Siegel+Gale creates "authentic" branding for US Army - Dezeen
WEBApr 6, 2023 · American agency Siegel+Gale has updated the logo and branding of the United States Army for the first time in more than 20 years. The rebranding includes the logo, fonts, iconography and the...
A message from the Army Senior Leaders - Be All You Can Be!
WEBMar 6, 2023 · We are excited to announce the official premiere of our new Army brand. On March 8th, we will introduce a new generation to one of the most timeless phrases in our Army’s history: BE ALL...
In with the old, the Army rebrands with a familiar slogan
WEBMar 13, 2023 · The Army has reengineered its current “Army patch” logo to a five—point star logo that blends the Army’s past, present, and future all into one. In its new form, the Army star is unboxed, to...
‘Be all you can be’ returning as Army marketing slogan - Army Times
WEBJan 1, 2023 · The year 2023 might feel a little like 1983 for the soldiers and civilians of the Army Enterprise Marketing Office as they work to reboot the service’s classic “be all you can be” slogan to...
New Army brand redefines 'Be All You Can Be' for a new generation
WEBMar 8, 2023 · The brand’s new look and feel consists of a reengineered five-point star logo — (the box has been removed to reflect the limitless possibilities in the Army) coupled with the return of the popular...
Army brings back ‘Be All You Can Be’ recruiting pitch to reach new ...
WEBMar 8, 2023 · The Army launched a new marketing campaign Wednesday, March 8, 2023, built around the old slogan, “Be All You Can Be,” which was used in Army advertising from about 1981 to 2001. As part...
New Army brand redefines 'Be All You Can Be' for a new generation
WEBMar 10, 2023 · The brand’s new look and feel consists of a reengineered five-point star logo — (the box has been removed to reflect the limitless possibilities in the Army) coupled with the return of the popular “Be All You Can Be” tagline.
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